Munch the Good Vibe: Wise is now official chips of the Brooklyn Nets and Barclays Center, complementing (right?) the arena's "civic" space
In case you hadn't noticed, snackmaker Wise is the official chips of the Brooklyn Nets--and more.
Sports Business Journal reported in June that the three-year deal also involves the New York Liberty and the Barclays Center arena, and "includes Nets and Liberty indicia on packaging, point of sale and possible player involvement."
As you can see from the photo showing the Ticketmaster Plaza fenced off in preparation of an evening event, this "civic" space also is a significant revenue producer for BSE Global, which operates the arena and owns the teams.
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