As the Barclays Center now promotes the WNBA's New York Liberty, synergy next door with Glowbar serving as Liberty's "Official Facial Studio"

It's New York Liberty season now, and the WNBA team is selling more tickets than ever

So it stands to reason that the Barclays Center operating company, also owned by Liberty owners Joe and Clara Wu Tsai, would use its available canvas--including the wall of the arena's Dean Street entrance and the loading dock doors---to promote the Liberty.

Photos by Norman Oder

Below is a wider view, which takes in the 461 Dean tower at left and a piece of the 38 Sixth tower at right.

Welcome, Glowbar

Below, the photo shows that the facial chain Glowbar has opened on the Atlantic Avenue flank of 18 Sixth Ave. tower (B4, aka Brooklyn Crossing).

When I first mentioned the chain's arrival, I suggested that perhaps some arenagoers might visit. In fact, Glowbar has announced itself as the "Official Facial Studio of the New York Liberty," as shown in the photo below.

What does that mean?

Well, according to an interview--part of a "partnership post"--with People Brands and Things, Glowbar founder and CEO Rachel Liverman said, "We are providing all players and staff with six-month memberships to Glowbar, which includes one facial per month. They have the flexibility to schedule their treatments at their convenience, whether it's on a recovery day or post-training."

"The partnership with Liberty allows us to support and empower these women both on and off the court, which aligns so well with our mission: to help people feel confident in their skin," she said, citing the adjacency to the arena.

Also, the Brooklyn Paper yesterday offered the promotional Feel the glow: Glowbar’s newest location shines in Prospect Heights, which wasn't a "partnership post," but had a similar promotional tone.