Skip to main content

PR Week honors Rosen, mentions "groundbreaking campaigns for... mixed-use developments"

From PRWeek's 40 Under 40 awards, published 8/1/17
Jonathan Rosen
Principal and cofounder, BerlinRosen, 38
Jonathan Rosen was only 26 when he cofounded BerlinRosen with Valerie Berlin in 2005. The duo built an agency on the idea there was a market for companies, organizations, and candidates looking for a PR firm that operates with the speed and intensity of political campaigns.
Over the past 12 years, BerlinRosen has grown from a two-person shop started in an NYC apartment to a 110-person firm with offices in New York; Washington, DC; and Los Angeles. It also touts a client base composed of the world’s top companies, nonprofits, foundations, and candidates.
Few, if any, agency founders or principals Rosen’s age are running firms the size of BerlinRosen or achieving the same level of success. He led public affairs and comms strategy for the 13 leading philanthropies, including the Ford Foundation, where he was behind the Detroit "Grand Bargain" to settle the city’s bankruptcy. He also guided the rollout of Ford Foundation CEO Darren Walker’s program strategy focused on inequality.
The article touts public-spirited campaigns liked the Fight for $15 and the U.S. Wildlife Trafficking Alliance, as well as work for The Nature Conservancy, Southern Environmental Law Center, National Geographic, and UNICEF. It mentions work launching Alphabet Labs and with candidates over "four election cycles."

"Through the launch and leadership of BerlinRosen’s real estate, hospitality, and lifestyle practice, Rosen has led groundbreaking campaigns for iconic hospitality and mixed-use developments," it states.

Indeed, here's how politics and real estate intersect, showing how Rosen and colleagues orchestrated the grassroots to support the Democratic National Convention coming to Brooklyn.

Comments