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Atlantic Yards/Pacific Park graphic: what's built/what's coming + FAQ (pinned post)

"Shocking news": Observer floats lightly-sourced claim that Apple is looking for store near arena location; what about the EB-5 story?

The New York Observer claims it's broken "some shocking news recently and nobody noticed," because only subscribers to the new Commercial Observer Now tri-weekly newsletter got it.

The headline in the Observer is iRatner! Apple Digging Atlantic Yards for First Brooklyn Store, but the story--likely based on a real estate broker--is more vague:
With plans dashed for a fifth Apple store on 34th Street late last year, sources say the tech behemoth is now setting its sights on a location near the proposed Atlantic Yards arena in Brooklyn, future home to the Nets basketball team.

Since last month, the Cupertino, Calif.-based company has been informally chatting with potential landlords, including Atlantic Yards developer Forest City Ratner, about leasing options in the area, a source with ties to Forest City Ratner told The Commercial Observer on Wednesday.
Meanwhile, the Observer and others have steered clear of some other "shocking news," such as the admission, by a firm with ties to Forest City Ratner, that its agents are misleading potential immigrant investors about an EB-5 investment in Atlantic Yards tied to green cards.


  1. I just heard today that there is already an Apple store in Brooklyn, and this website seems to verify.

    -Mike Sternfeld

  2. This is an authorized service outlet, not the equivalent, for example, of the Apple stores in SoHo or 14th Street.


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