Sunday, June 17, 2007

Remember the Brooklyn Standard? The permanent campaign adjusts

Remember the Brooklyn Standard? It was supposed to be published way more often.

Two years ago, on 6/17/05, Forest City Ratner announced:
FOREST CITY RATNER LAUNCHES THE BROOKLYN STANDARD TO KEEP BOROUGH INFORMED ABOUT ATLANTIC YARDS PROJECT
Forest City Ratner Companies (FCRC), the developer of the Atlantic Yards project over the Long Island Rail Road yard at the intersection of Atlantic and Flatbush Avenues, today announced the publication of The Brooklyn Standard, a periodic publication providing updates on the project and information about other relevant news and events in the borough.


(Of course the project is not simply “over” the railyard.)

Here's the first issue.

"Every few months"

The press release offered a prediction of publication “every few months”:
“We want The Brooklyn Standard to be informative and to the point on issues related to the Atlantic Yards project,” Bruce Bender, the FCRC executive vice president for government and public affairs. “Every few months we will put out a new issue with updates, summaries of meetings, up-coming events and even other activities throughout the borough that people may find interesting.

Of course, that was before the New York Times belatedly trashed the first issue and the second issue, released in October 2005, faced criticism of its content and reports that it falsely attributed bylines to a stringer.

The second issue was never mounted on the web, and no further issue never appeared, so the publisher never printed corrections requested by the stringer cited above.

Questions continue

But Bender recognized that, yes, the public would have questions:
“We anticipate that as the project goes forward there will be questions about traffic and construction – along with others about how to find employment or opportunities for small businesses – and we intend to use this publication as a way to speak directly to the people of Brooklyn about these and other issues.”

As demolitions are planned, the developer has found new avenues--press releases and a Community Liaison Office--to present some calibrated doses of information. The Community Liaison Office, however, has met with widespread criticism, from community groups such as the Council of Brooklyn Neighborhoods and even in the Brooklyn Daily Eagle, which reported 5/1/07 that "whenever this reporter has called that number, only an answering machine is heard."

Brooklyn Tomorrow

Now we have the annual Brooklyn Tomorrow, produced not by Manhattan Media for Forest City Ratner but by the New York Post's Community Newspaper Group (aka Courier-Life) for... well, the advertisers, who most prominently include Forest City Ratner and Barclays Capital.

The tabloid appears in each edition of this week's Courier-Life issues, as well. Consider it another adjustment in the "Atlantic Yards permanent campaign."

As Lumi Rolley of NoLandGrab wrote: Who needs a fake tabloid when the Post will do it for you?

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