From Triangle Sports to 182 Flatbush (aka The Triangle): a branding opportunity

Brownstoner, in How Shiny Is the Future for Park Slope’s Old Triangle Sports Building?, wrote yesterday:

A restaurant, Sephora, an Apple store….so far, none of the rumors have panned out. The prominent but somewhat awkward triangle of land at 182 Flatbush in Park Slope has remained empty since the owners of Triangle Sports shut up shop after 96 years in business and sold the property to RedSky Capital for $4.1 million in 2013.
Now the spot has acquired shiny new concept renderings from AA Studio that show the 19th century building transformed into a transparent wedge. 

...Another option shows the 4,790-square-foot building doubling in size thanks to a three-floor addition (each floor of the current building is about 1,600 square feet).

A real tenant, or just a showplace?

While the wedge-shaped building was an awkward, if sufficient store for basic sporting goods, the high price changes the equation.

No small retailer likely could afford it, nor is the layout--it seems--particularly conducive to food service or a bar (not to mention the liquor license hurdle).

Instead, it's a branding opportunity. The advertisement states:

Located in the epicenter of Brooklyn, 182 Flatbush provides an unparalleled branding opportunity on a local, national, and international scale. 

The Consumer You'll Capture
By drawing foot traffic from the surrounding neighborhoods of Downtown Brooklyn, Boerum Hill, Park Slope and Fort Greene; the consumer you’ll capture ranges from business professionals to families and everything else in-between.

The accompanying PDF further states:

Branding Opportunities The Triangle Building presents a world-class, single-user branding opportunity with global reach and widespread influence. This freestanding structure located in the heart of Brooklyn adjacent to the Barclays Center allows for unparalleled signage and exposure to local, national, and international consumers alike.