The Nets' "authentic" new intro video features a (cleaned-up) Jay-Z song. Flashback to the 2012 intro video.
Behind-the-Scenes of the Nets Open Video
On Opening Night, we unveiled a brand new open video. For those who havenāt attended an NBA game before, an open video plays on the jumbotron right before the starting lineup is announced. Its purpose is to get everyone in the building, from players to coaches to fans, excited about the game that is about to be played. āWhen people walk into an NBA arena to watch a game, you want them to feel the electricity of the environment they are in and the open video sets the tone for that,ā said Noah Lau, content producer for the Nets.
For this yearās video, we wanted to create something inspired by Brooklyn. āBeing in New York, we wanted to take the opportunity to make something that is really unique to our city,ā said Lau. āA lot of teams do cool sets but they generally donāt do things that actually represent the city they play in.ā The video is set to U Donāt Know by Brooklynās own Jay-Z. āOverall, we wanted the video to feel like Brooklyn. Authentic and raw. Iām proud that we did something that really represents us.ā You can watch the video here or get the full experience in-arena at a Nets home game.
Well it's just an excerpt from "U Don't Know," Below is the excerpt, via Genius:
[Intro]
Turn my music high, high, high, higher
(You don't know what you're doin'ā doin'ā doin'ā)
Sure, I do
[Verse 1]
I'm from the streets where the hood could swallow 'em and
Bullets'd follow 'em and
There's so much coke that you could run the slalom
And cops comb the shit top to bottom
And say that we are prone to violence, but it's home sweet home
The bolded words are blanked-out in the version above. See Genius for annotations and explanations.
Then, some of the outro, "Will not lose, ever," coupled with excerpts from a game announcement.
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