From the Commercial Observer: Near Barclays Center, the Rave that Wasn’t (But Might Be)

From yesterday's Commercial Observer, my story, Near Barclays Center, the Rave that Wasn’t (But Might Be):

It was billed as New York City’s largest Halloween party, an all-night rave with a costume contest in three 1000-plus capacity rooms and more than 15 DJs.
The Factory, a new venue in Brooklyn—operating without permits—aimed to piggyback on the Sensation electronic dance music show Oct. 26 at the Barclays Center just a few hundred feet away.
But “Fear Factory: A Sensational Afterparty” never happened, surely disappointing many of the more than 1,300 people who said on Facebook they were going, from an invited list of nearly 72,000. A former museum exhibitions factory at 700 Atlantic Avenue just east of Sixth Avenue, the venue is not quite ready for prime time—and too centrally located to evade queries from the police and fire departments that apparently short-circuited the event.

For the rest of the story, go here.

Note that this is slated to be part of the Atlantic Yards project, but still privately owned.

The building, with the arena to the west in the background

The promotion