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Pacific Park Developer's Deceptive Affordable Housing Spin--not the first misleading op-ed

I published comments critiquing Tackling New York’s Housing Affordability Crisis, by Ashley Cotton of Forest City New York, in Gotham Gazette. And the same publication gave me a platform to respond, in Pacific Park Developer's Deceptive Affordable Housing Spin.

An excerpt:
Those of us with long memories recall past deceptive essays by the developer. In May 2008, Bruce Ratner, CEO of Forest City Ratner (since renamed Forest City New York), penned an op-ed for the Daily News, contending, "for the first time, I am offering an updated construction timetable for the project...We anticipate finishing all of Atlantic Yards by 2018."
Well, we know how that turned out. The timetable stretched to 2035, and then was said to be 2025, at least for the affordable housing, though officials at Ratner's parent company now hint at well past 2030.
"We're still building the iconic Miss Brooklyn tower," Ratner wrote, regarding the Frank Gehry-designed flagship building at the intersection of Atlantic and Flatbush avenues, which would loom over the Barclays Center and contain an atrium in which arena attendees could gather.
Now, of course, Gehry is long gone...
Consider the Feb 2010 op-ed from Ratner's deputy, MaryAnne Gilmartin, in the Commercial Observer. Atlantic Yards, Gilmartin wrote, "has been about jobs and housing and an historic community-benefits agreement that ensures that the project’s economic and social benefits help the folks who live here and need it most."
Well, it's clear today that much of the "affordable housing," not to mention the market-rate housing, doesn't help those who need it most.
What about that much-ballyhooed Community Benefits Agreement, or CBA? It was a huge part of project promotion, earning a press release from Mayor Bloomberg's office when it was signed in 2005.
One significant part of the CBA, a pre-apprenticeship training program that was supposed to vault struggling Brooklynites into coveted union jobs, dissolved, leading to a bitter lawsuit. Other elements remained vague, unenforceable aspirations.

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