Sunday, June 26, 2016

Visiting the branded Barclays Center plaza on the night of the NBA Draft

Remember, the plan to keep the Barclays Center plaza "permanent open space" positions it as a public amenity, rather than a branded business deal, since the official name is the Resorts World NYC Casino Plaza.

While it has some value to the public at large, the plaza is not only a revenue opportunity for the arena operators, it's also a key safety valve for arena attendees, as noted by the modified tailgate party before an Islanders playoff game in April.

NBA draft time

Indeed, as I was reminded when I visited the plaza Thursday to shoot a few photos on the evening of the NBA draft, it's also an extension of arena activities.

After walking up the stairs--branded with a Resorts World Casino ad--visitors encountered an NBA-branded Draft16 backdrop, branded with sponsor State Farm, for photos.

A State Farm advertisement blinked from the oculus. And a red State Farm booth occupied plaza space that ticketed attendees would pass. (The scalpers murmuring entreaties to buy and sell tickets, however, were an unofficial presence on the plaza.)







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