Saturday, December 05, 2015

Cheesesteak shop coming to Flatbush Avenue near arena, sought area that reflected "authenticity"

Goodbye, failed tattoo parlor, hello, as DNAinfo reports, Shorty's Philly Cheesesteak Coming to Flatbush Avenue:
PROSPECT HEIGHTS — The cheesesteak shop that claims to serve the city's only authentic version of the Philly favorite is opening its first Brooklyn location.
Shorty's NYC will move into 229 Flatbush Ave. between Bergen and Dean streets in 2016, real estate brokers Lee & Associates NYC LLC announced Tuesday.
...
Shorty's NYC says its cheesesteaks taste like the real thing because they're made with bread shipped directly from Philadelphia, according to the mini chain's website.
Broker Adam Malitz offered an interesting quote: "[Shorty's NYC] sought an area that reflected its dedication to authenticity, and the landlord [Pintchik Associates] is committed to cultivating an eclectic tenant mix in this rapidly rising neighborhood."

Well, it's true that the Pintchiks have rejected Hooter's and are trying to maintain an electic mix. But it's hard to say that Flatbush Avenue near the arena, with a high-end sneaker shop that includes a high-priced cereal bar, reflects "authenticity," a highly malleable term.

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