Thursday, January 22, 2015

The life and death of that much-hyped GQ barbershop at the arena.

In January 2014, the news (Barclays Center press release) that GQ would open a barbershop at the arena generated all sorts of coverage, in the Daily News, the ObserverDNAinfo, and New York magazine, among others.

We should've noticed this statement in the press release: "the 400-square-foot barbershop will be a permanent fixture on the venue’s main concourse throughout 2014."

Because, as Times beat writer Andrew Keh reported last week on Twitter, "I'm sad to report that the Barclays Center barbershop, presented by GQ, has been unceremoniously replaced with a merchandise kiosk."

"barber in arena worst idea ever," replied one Twitter user.

Fellow Barber, which ran the shop, said on Instagram, "it was a one year project. We are on to new stuff in 2015!"

Let's put it this way: the expiration of the barbershop did not inspire nearly as much coverage as its launch. Because that's the way things work. (That said, Racked did a quick post in response to my tweet yesterday.)

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