Thursday, January 29, 2015

Barclays Center/WPIX partnership already paying off, as arena MC hosts visiting reporter

In case you were wondering, that marketing partnership between WPIX 11 and the Barclays Center is paying off.

Yesterday the TV station posted this piece of fluff, Ally Love gives tour of Barclays Center hot spots. The text:
BARCLAYS CENTER (PIX11)– As NBA All-Star Weekend in February nears, PIX11 will be your home for exclusive coverage of the festivities in heart of Brooklyn.
Scott Stanford caught up with Ally Love, the Nets Arena MC, who showed him a couple of hot spots around Barclays.
It did acknowledge, at least, that "Barclays Center is a marketing partner of PIX11."

What's in the piece? Well, Stanford goes with Love down Flatbush Avenue for a meal at Sugarcane, a Caribbean restaurant that opened up exclusively for them.

Then, more strangely, they visited Rocco's Tacos on Adams Street, which is a rather long walk from the arena, and certainly more distant than numerous rival restaurants. Could it be that Rocco's has a marketing arrangement with the Barclays Center?

And that was pretty much it, unless you count Love describing her in-house duties at the arena and Stanford's exclamation that "this is going to be the place to be."


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