Saturday, October 25, 2014

Crain's: as Nets increase All Access prices, ticket holders get resale insurance, free beer/wine for half-hour before game

Crain's New York Business reports, Nets to cover losses for ticket holders: The team, in a first, will offer All Access ticket holders 'loyalty insurance' to cover losses on tickets resold through Ticketmaster.

That means the 4,400 holders of premium tickets are getting some benefits, even as they pay more renewals in the team's third year:
The prices will range from $135 per seat up to $1,450, and will be on average 14% higher than they were when fans were first offered the deluxe, three-season package before the arena opened. But as the Barclays Center looks to boost profits, and as sports arenas in general face competition from bigger and better HD TV sets, the team is sweetening the package: This time the All Access tickets will come with "loyalty insurance."
Starting with the 2015-2016 season, the Nets will cover up to 15% of the total season-ticket purchase price for those tickets that the holder resells. A fan who spends $5,940 for the $135-per-seat package of 44 home games will be covered for losses on resold tickets up to $891 at the end of the season.
The only caveat is that the tickets must be resold via an authorized Ticketmaster site—not on StubHub, for instance.
So maybe the insurance can be seen as a sweetener for those increased prices.

Free beer and wine

Another sweetener:
In addition, All Access ticket holders will be entitled to free beer and wine for the half-hour before the game begins. That's on top of the all-the-concession-food-you-can-eat feature that has been included in the All Access ticket price from the beginning.
The Nets also recently gave All Access ticket holders a dedicated entrance on Atlantic Avenue.
OK, a half-hour isn't a long time, but that should get everyone a bit more boozed up.

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