Friday, May 30, 2014

After two years of "coming soon" signage, Sugar Factory will finally open at the Barclays Center

Barclays Center interior signage
Here's another example of Atlantic Yards down the memory hole, an article in the Commercial Observer headlined Sugar Factory Signs Sweet Deal at Barclays Center:
Come September, Barclays Center will be home to New York City’s second Sugar Factory. The Las Vegas-based cafe and sweetery chain signed a lease on May 15 for 4,000 square feet on the ground floor of the arena, Commercial Observer has learned. 
The asking rent in the 15-year deal at the major sports and entertainment venue, at 620 Atlantic Avenue, was $200 per foot, a source with knowledge of the deal said.
The real story is not that the Sugar Factory is coming--it's why the delay has been nearly two years. The Sugar Factor was supposed to be such lock its location was made part of the interior signage of the arena, above right.

As the exterior signage at left (at the Sixth Avenue and Pacific Street end of the arena) indicates, the Sugar Factory has been "coming soon" at the arena since October 2012.

Last year, according to the Sugar Factory itself, the sweetery was supposed to open in Fall 2013.

So the more interesting and important question is: why did it take so long, with the space fallow for two years?

No comments:

Post a Comment