Wednesday, November 13, 2013

In a NYT non-story on the Nets, a nugget of news: none of the players live in Brooklyn

Why exactly did the New York Times Sports section publish an article yesterday, Nets Polish Up Their Brooklyn, concerning a practice at an army base and the players' appearance at a promotional charity event?

The explanation seems simple: the Sports section has a beat reporter assigned to the Nets, and the section has space to fill.

By contrast, there's no Metro reporter assigned to Atlantic Yards, so far more important stories, like the planned Chinese investment in the project or the awarding of attorneys' fees to lawyers who challenged the project's unrealistic timetable, have been ignored.

From the article: no players

There was one piece of news:
The Nets are beginning their second year as Brooklyn tenants, and their effort to blend in took them to a far corner of the borough Monday.
It was early afternoon on Veterans Day when the Nets held an open practice at the United States Army Garrison Fort Hamilton for a few dozen uniformed troops and military personnel. Later, the players served food and drinks during an early Thanksgiving-theme dinner.
Earlier this season, the Nets visited Maimonides Medical Center in Borough Park and held a Halloween party at the Brooklyn Museum in Prospect Heights.
“Brooklyn has embraced us since Day 1,” said Joe Johnson, the shooting guard. “This is another great opportunity for me that I can put down in the history books and tell my kids about.”

The Nets are still transitioning to the area. The team’s primary operations are still based in East Rutherford, N.J., and as things were last year, no players are living in Brooklyn. For the most part, they live in northern New Jersey and Lower Manhattan. Before Monday, some players did not know Fort Hamilton existed.
No players are living in Brooklyn, despite management's best effort to promote an identification with the borough.

That said, things should change if/when the team builds a practice facility in Brooklyn--according to NetsDaily (though not confirmed elsewhere), the plan is for Sunset Park's Industry City.

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