Tuesday, May 21, 2013

Today's big story: the Barclays Center's "signature scent"

Apparently the Barclays Center, like some other sports venues, mists a "signature scent" (citrus-y, clean, depending on whom you asked)  to enhance the visitor experience, as DNAinfo reports in a story that got picked up widely, including by Deadspin, The Atlantic Wire, and Racked (where a commenter says it gets pumped outside the Calvin Klein VIP entrance).

While Leslie Albrecht's article quotes a sports reporter at SNYNets as saying, "It's a brand-new building. They've spent over a billion dollars. [The scent] kind of goes along with the whole over-the-top nature of the building," Ball Don't Lie's Kelly Dwyer is more skeptical:
The Nets have declined comment on the fragrance, and for good reason – even the best of press release mavens would have a hard time accurately describing why, exactly, one would decide to pay to have scented air pumped into Barclays Center, much less describing the scent in un-mockable terms and explaining why it’s fit for the team’s arena.
...No, the Barclays Center should naturally smell like the high end artisanal pretzel rolls and craft brews it offers its patrons, and not some imperceptible, “citrus” (which is a descriptive word all of us go for when we have no idea what a certain wine, cigar, or perfume smells like) odor that the Nets are paying for on top of the four years and $89 million they’ll pay Joe Johnson between last summer and 2016.
It’s their arena, their money, and their ventilation options. We’re just wondering why this ownership group even bothers, for just a first round team.
Well, that's likely because the arena has many more events than Nets games.

Neil deMause of Field of Schemes writes:
It’s only fitting that the Nets are resorting to this, given that they were among the first franchises [in 1997]  to pipe in fake crowd noise to make it sound like fans were actually cheering.
We'll see if any other story about the Barclays Center--like its "signature noise leakage" and consequent fine--gets such play.

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