Saturday, April 27, 2013

Should the Barclays-area BID really be called Atlantic Terminal?

So, meeting announcements being circulated suggest that the working title for the planned Barclays Center-area business improvement district (BID) is the Atlantic Terminal BID.


What about Atlantic-Flatbush? Or Barclays-BAM?

Few call the area Atlantic Terminal or use that term for the transit hub. Many even truncate the name of the Atlantic Terminal mall, over the LIRR tracks and some subway tracks, to the "Atlantic mall."

I doubt most of those taking advantage of the BID's services would declare they're going to "Atlantic Terminal." Heck, those involved in Atlantic Yards were enlightened that the project was on part of a long-established but little discussed Atlantic Terminal Urban Renewal Area, or ATURA.

If Atlantic Terminal is the name, it would be blandly distracting. The nexus of the BID is at Atlantic and Flatbush avenues, home to the Barclays Center, developed and controlled by the biggest BID contributor, Forest City.

Shouldn't the name reflect that better? Maybe we'll hear some discussion at the May 2 meetings regarding the BID.

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