Monday, August 13, 2012

Daily News exclusive news/advertising hybrid: John Legend will inaugurate branded Barclays Center theater

The Daily News has an exclusive, though I wouldn't call it a scoop, headlined R&B star John Legend to christen Barclays Center intimate 6,000-seat theater: Tickets for Oct. 29 show go on sale Friday. Arena's Cushman & Wakefield Theater carved into future home of the Brooklyn Nets.

From the article:
The Barclays Center will include a new intimate theater space — and it’s set to be christened by a Legend, the Daily News has learned.
R&B star John Legend will be the first artist to open the arena’s Cushman & Wakefield Theater, a small-stage setting cordoned off within the larger venue.
Tickets for the Oct. 29 show go on sale Friday.
The micro theater — created with a specially designed curtain system — can seat between 4,000 and 6,000 guests. The full arena seats 18,200 for basketball games and up to 19,000 for larger concerts.
“It makes the stage feel like the focal point in the performance,” Barclays Center CEO Brett Yormark said about the cozier space.
The thick black curtains will be stored on top of the arena’s rafters and mechanically lowered when needed for smaller events, including local music festivals, boxing matches and children theater acts.
Global real estate firm Cushman & Wakefield was entitled to the naming rights for the theater as a founding partner that contributes at least $2 million a year.
Now how exactly did the Daily News "learn" this information? Yormark clearly told them, gaining bounce from the "exclusive," accompanied by two photos and a graphic, shortly before issuing a general press release.

The operative quote here is from British newspaper publisher Lord Northcliffe:
News is what somebody somewhere wants to suppress; all the rest is advertising.


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