Tuesday, August 14, 2012

As Honda signs on, Barclays Center provides "value and exposure opportunities" for "top brands"

As Nets CEO Brett Yormark (now also CEO of the Barclays Center) said three years ago, "We’ve got a young man who runs our business communications department and his responsibility is every day to get a press release out."

Here's today's free placement in the go-to Daily News, Barclays Center installs 70,000 pound Daktronics scoreboard inside 18,200 arena opening Sept. 28: Hi-def $7.5-million scoreboard loaded with gadgets, including a Kiss Cam. It measures three stories high and was delivered to Brooklyn from South Dakota in pieces:
“It will be the centerpiece of the arena,” said Chip Foley, director of building technology for the project.
Honda signs on

Here's yesterday's press release, picked up in a few specialized outlets:
American Honda Motor Co., Inc. has formed a multi-faceted strategic marketing agreement with Barclays Center and the Brooklyn Nets, marking Honda’s first-ever major sponsorship with a sports and entertainment venue on the East Coast. Honda is the official vehicle of Barclays Center and the Brooklyn Nets, becoming the 10th Founding Partner for Barclays Center, which opens on September 28.

Honda has secured the entitlement for one of the clubs in the arena, Honda Club. Additionally, with Barclays Center emerging as the home of major college basketball on the East Coast, Honda will be the presenting sponsor of BROOKLYN HOOPS™ Winter Festival college basketball tripleheader featuring Michigan vs. West Virginia, St. John’s vs. St. Francis of Brooklyn, and Fordham vs. Princeton on Saturday, December 15.

Honda will have a fan-friendly interactive display on the arena’s main concourse. The sponsorship rights also include a major advertising presence via the unparalleled “Street-to-Seat” brand signage at all Barclays Center events, as well as exposure on radio during Brooklyn Nets games and in-arena signage during Brooklyn Nets games at Barclays Center.

“New York is undeniably an important region for Honda and the alliance with Barclays Center and the Brooklyn Nets is a great fit within our marketing efforts in the Northeast. We couldn’t be more excited to be part of this landmark venue,” said Michael Accavitti, vice president of marketing operations, American Honda Motor Co., Inc. “Barclays Center is an innovative venue that aligns well with the Honda brand and we’re looking forward to being a part of the action and excitement in Brooklyn.”

“We are thrilled that Honda is making such an important statement by selecting Barclays Center as its first-ever major partnership with a sports and entertainment arena on the East Coast,” said Barclays Center and Brooklyn Nets CEO Brett Yormark. “Honda is one of the most respected automobile companies in the world and we are delighted that it sees the value and exposure opportunities of forming a partnership with Barclays Center, one of the most anticipated venues in the country. Barclays Center and the Brooklyn Nets are proud to drive forward with such a world-class automobile company as we continue to bring top brands to Brooklyn.”
Forest City Ratner CEO Bruce Ratner once said the arena is "largely about the children and youth of Brooklyn." Maybe it's more about "value and exposure opportunities" for "top brands."



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