Wrote New York Daily News beat reporter Stefan Bondy 3/24/12:
With injuries and long losing streaks mounting, the Nets have looked increasingly unmotivated and resigned to losing - an offense more understandable considering their lame-duck status in New Jersey, the lack of support at the Prudential Center and the constant focus on Brooklyn.Bondy tweeted last night:
Thirty-five years in New Jersey is coming to a fitting, anonymous end.
Theres a marketing movement and nonstop talks about Brooklyn while most of players are on expiring deals. Tough circumstances for a coachTreating fans like celebrities
Meanwhile, Nets/Barclays Center CEO Brett Yormark is focusing on Brooklyn. "I had a meeting with Jay-Z six months ago," he told Sports Business Journal, according to NetsDaily. "He said your goal is to make sure that everyone leaves feeling like they were a celebrity that night."
Presumably that includes constant arena noise and promotions.