Friday, March 16, 2012

Crain's publishes puffery: Barclays Center plans global social media push

OK, the former editor of Crain's New York Business writes a column chiding the press, and implicitly Crain's, for not covering the Yonkers corruption trial, which reflects not so nicely on Forest City Ratner.

And what does Crain's do? It deploys its resources to essentially reprint a Barclays Center press release.

I'll leave it to Eric McClure of No Land Grab:

Barclays Center plans global social media push

The Brooklyn arena has partnered with a company to expand its marketing reach by instantly translating its Web content into more than 50 languages.
Crain's NY Business
by Ali Elkin
Wow! News is this? Are not reading sheep enough web portal of U.S.? Uzbekistan fans not of team record with 15-29 however language many.
When Jay-Z throws his housewarming concert at the Barclays Center in September, fans around the world will get live updates about “99 Problems” in 53 languages.
It's part of the arena's owners' plan to build a tricked-out corner of the Internet where the Brooklyn venue can connect with music and sports fans. They announced Thursday plans to partner with Ortsbo, a Toronto-based technology company that specializes in instantly translating text, often for Tweets, chats and live blogs. Ortsbo's service will translate content on the Barclays Center website.
“We've now partnered with Barclays to create a global broadcasting center,” said Ortsbo CEO David Lucatch.
Ortsbo will lead Barclays Center's global social media push by instantly translating spoken or written text on the arena's website into more than 50 tongues. That way, users can view an international chat thread in their native languages.

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