Tuesday, January 17, 2012

Latest Nets promotion suggests that arena site in late 2012 would feature three towers

The Nets really want to hang on to their superstar guard, who's not yet signed for next year.

A press release from the Nets, headlined Deron Williams Featured in All Access Marketing Campaign: Multi-Faceted Marketing Campaign Launches Today--Last Opportunity to Secure Best Locations for the NETS at Barclays Center in Brooklyn:
BROOKLYN, N.Y.—NETS star point guard Deron Williams is the centerpiece of the team’s final phase in its All Access season ticket campaign for Barclays Center in Brooklyn.

With tickets already sold out in several premium locations, the NETS are launching a multi-faceted marketing campaign today, Tuesday, January 17, for the final stage of their All Access season tickets beginning for the 2012-13 NBA season. Tickets are available at www.BarclaysCenter.com or by calling 877-77-BKTIX.

The comprehensive advertising campaign will include outdoor, such as on 300 taxi tops, several billboards, and kiosks in Brooklyn and Manhattan, as well as direct mail.

“Opening night for the NETS in Brooklyn is less than 10 months away, and the excitement is resonating at an all-time high throughout the marketplace,” said NETS CEO Brett Yormark. “Our All Access season tickets are selling even faster than we expected due in large part to the unique benefits and value offering. We are excited to celebrate our superstar Deron in the new campaign as we prepare for the team’s move to one of the most anticipated sports and entertainment venues in the world."
Note that Yormark hasn't actually announced sales numbers.

Regarding the graphic (via NetsDaily), NetsDaily thinks there's a not-so-veiled message to potential new Net Dwight Howard (aka D12), the itching-to-leave star Orlando Magic center.

I think there's a not-at-all-veiled misrepresentation of what the arena site will look like when the Barclays Center opens in 2012: there won't be three finished towers in the slightest. One tower may be under construction.

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