Monday, September 26, 2011

Beyond Jay-Z's inaugural concert series: opportunities for mutual branding at the Barclays Center

Nearly two weeks ago, I suggested (via the fanciful video below) that, to enhance Jay-Z's expected Barclays Center debut, arena backers might scheme to ensure that his wife Beyoncé Knowles does a guest spot--and brings out their new baby.

Well, at a press conference today, we'll learn that Jay-Z will in fact inaugurate the arena in September 2012. And, according to the Daily News, BeyoncĂ© will do a guest spot in and eight-concert series.

The New York Post, handed a different exclusive, reports that the team's new name (Brooklyn Nets, presumably) will be announced, as well will a marketing campaign aimed at Lower Manhattan.

We won't hear whether the kid will be named "Brooke Lynne." It's too soon. But it would be a marvelous mutual branding opportunity, wouldn't it? After all, unrelated to my earlier suggestion, a marketing guy wondered on Twitter whether they'd sell naming rights to the baby.

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