Wednesday, July 07, 2010

Metro discovers the subway naming rights deal is a bargain

In MTA sells off subway name rights for cheap, the free tabloid Metro reports:
What a deal! Developer Forest City Ratner is only paying the MTA $4 million to add the Barclays Center name to the Atlantic Terminal station for 20 years.

It’s a bargain compared to the $5.4 million AT&T will pay to turn Philadelphia’s Pattison Avenue SEPTA station into the AT&T station for five years.
You read that here two weeks ago, though without the quotes from Daniel Goldstein of Develop Don't Destroy Brooklyn and Gene Russianoff of the Straphangers Campaign.

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