Sunday, January 18, 2009

Star-Ledger: "Nets have nothing to lose by giving Newark a shot"

The Newark Star-Ledger editorial board thinks the New Jersey Nets protest too much regarding the contours of a deal to play three of four pre-season games at the Prudential Center:
Brett Yormark, the Nets' top executive, broached the idea with Devils management of playing three pre-season games in Newark. Then just as quickly, he dropped the idea. Sources with the team said the Devils don't have the "sales force or infrastructure" to generate the type of sales the team could get in the Meadowlands.

That's laughable. The number of fans who watch a pre-season game at the Izod Center would barely fill a No. 13 bus on Broad Street during rush hour.

The Nets have nothing to lose by giving Newark a shot, especially if they want to broaden their "base," as Yormark says. The Prudential Center is a warm and welcoming place. Give it shot. Work out the details.


As I wrote, there must be some middle ground in this dispute over price.

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