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Forest City Ratner's lean new web site emphasizes completion of projects

Maybe the truncated new web site for Forest City Ratner, currently just two pages, embodies current lean times. Or maybe the site, which offers less information than its previous incarnation, is just a work in progress, with links coming to projects like Atlantic Yards and Ridge Hill.

(Fun fact: Ridge Hill offers December 2008 construction updates; Atlantic Yards does not.)

Either way, it's notable that FCR now prominently cites its history as "a firm that consistently takes on and completes large, complex mixed-use projects"--a statement that reinforces the company's intention to ultimately forge ahead with the Atlantic Yards project.

(Click on all graphics to enlarge.)

The new web site

The home page offers an aerial photo of MetroTech in Downtown Brooklyn:
Forest City Ratner Companies, a wholly owned subsidiary of Forest City Enterprises, has developed, and currently owns and operates, 11 million square feet of commercial property in the New York metropolitan area, including office, retail and residential. Forest City Enterprises, Inc., based in Cleveland, is one of the largest publicly traded real estate firms in the U.S.


The About Us page is free of graphics:
One of the foremost urban real estate developers in the New York metropolitan area, Forest City Ratner Companies (FCRC) maintains a strong commitment to developments that enhance local communities and encourage economic development. Based in Brooklyn, FCRC is a full-service, vertically integrated real estate company with expertise in all facets of development: finance, land use, design, engineering, construction, leasing, government approvals and building operations. It is well known as a firm that consistently takes on and completes large, complex mixed-use projects.
(Emphasis added)


The old web site (via the Internet Archive)

The home page



The map of projects
The mission statement:
Forest City Ratner is an owner and developer of real estate, committed to building superior, long-term value for its stakeholders. We accomplish this through the development and operation of commercial, retail, hotel and urban entertainment projects. We operate by developing meaningful relationships and leveraging our entrepreneurial capabilities with creative talent in a fully integrated organization. Forest City Ratner is both firmly grounded in the wisdom of experience and inspired by the persistence of technological innovation.

The company overview previously touted a steady track record: Since the late 1980’s, FCRC has been the only developer to create major public projects for New York City at an average rate of nearly one million square feet of new construction each year.

The company leadership

A compilation of news items

A compilation of press releases

Comments

  1. Another major scandal unearthed by AYR!

    COMPANY CHANGES WEBSITE - EVIDENCE INDICATES CEO IS IN TROUBLE!!!

    Really, before it's too late, get a life. This is embarrassingly obsessive.

    ReplyDelete

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